The corporate level refers to the level in an organization where top management
A)develops marketing strategies and tactics for the marketing department to implement.
B)directs overall strategy for the entire organization.
C)executes all marketing program actions to ensure consistency of performance.
D)develops overall sales projections not only for the short term but also for a period of at least two to five years.
E)supervises the hiring, firing, and training of all marketing department personnel.

Question

Quizplus · Accepted Answer

The corporate level is the highest level of an organization where top management sets the overall strategy for the entire organization, including marketing strategies, sales projections, human resources, and other areas. Therefore, choice B is the best answer as it accurately describes the role of top management at the corporate level. Choices A, C, D, and E are incorrect as they describe the roles of lower-level managers or specific tasks within the marketing department.

The Corporate Level Refers to the Level in an Organization