__________ argued that senior managers of 20^th century American railroads defined their business too narrowly, thus failing to create strategies to compete with airlines, barges, pipelines, and trucks.

Question

Quizplus · Accepted Answer

Theodore Levitt is known for his 1960 article titled "Marketing Myopia," in which he argued that many companies define their business too narrowly, leading to a focus on short-term gains rather than long-term growth. He used the example of railroads in the 20th century, arguing that they defined their business as "railroad" rather than "transportation," thus failing to create strategies to compete with other modes of transportation. Therefore, option D is the best choice.

__________ Argued That Senior Managers of 20th Century American Railroads

__________ Argued That Senior Managers of 20^th Century American Railroads