Ben & Jerry's uses two marketing metrics to assess how it is doing in the super premium ice cream market, dollar __________ and dollar market share.
A)profit
B)ROI
C)sales
D)customer satisfaction
E)survival

Question

Quizplus · Accepted Answer

Dollar sales and dollar market share are two common metrics used to evaluate a company's performance in a particular market. In the case of Ben & Jerry's, they use these metrics to assess their position in the super premium ice cream market. Profit and ROI are also important metrics, but they are not specifically mentioned in the question. Customer satisfaction and survival are also important factors, but they are not metrics typically used to evaluate market performance. Therefore, the best choice is C, sales.

Ben & Jerry's Uses Two Marketing Metrics to Assess How