American Express,the credit card and travel organization,has a long history of working for the good of all in its New York community.In 1885,it engaged its employees to help raise money to build the pedestal of the Statue of Liberty.Today,it has a program to help restore,preserve,and revitalize historic sites in New York City.These actions by American Express are partial fulfillment of the ________ the firm has established for itself as a corporate citizen.
A)unit sales goals
B)market share goals
C)sales revenue goals
D)customer satisfaction goals
E)social responsibility goals

Question

Quizplus · Accepted Answer

A firm may seek to balance conflicting goals of stakeholders to promote their overall welfare,even at the expense of profits.American Express here shows a commitment to social responsibility goals.

American Express,the Credit Card and Travel Organization,has a Long History