Apple launched its revolutionary Apple watch in 2015 as the first wearable technology that used a multi-touch user interface. The wearable technologies market grew at a rate of more than 100 percent in 2015. Apple sales were substantial despite a relatively high price and short battery life. The Apple watch enters the market as a
A)question mark.
B)raptor.
C)hedgehog.
D)cash cow.
E)dog.

Question

Quizplus · Accepted Answer

The Apple watch is a new product in a market that is experiencing high growth, making it a question mark according to the BCG matrix. Its success is not yet assured as there is still much competition in the market, and the product is still in the early stages of its life cycle.

Apple Launched Its Revolutionary Apple Watch in 2015 as the First