Step 1 in the planning phase of the strategic marketing process involves
A)establishing the budget.
B)developing the marketing program.
C)setting goals.
D)auditing the marketing plan.
E)conducting a situation (SWOT)analysis.

Question

Quizplus · Accepted Answer

The planning phase of the strategic marketing process has three steps.Step 1 is the situation (SWOT)analysis.Step 2 is market-product focus and goal setting.Step 3 is the marketing program.The implementation and evaluation phases follow the planning phase of the strategic marketing process.

Step 1 in the Planning Phase of the Strategic Marketing