In a marketing context, goal setting involves setting measurable __________ to be achieved.
A)marketing metrics
B)marketing objectives
C)marketing tactics
D)marketing plans
E)protocols

Question

Quizplus · Accepted Answer

Goal setting in a marketing context refers to the process of establishing specific and measurable marketing objectives such as increasing sales revenue, enhancing brand awareness, achieving a certain market share, or improving customer retention rates. These objectives serve as the foundation of marketing strategies and tactics, which must align with the overall business goals and target audience needs. The other options listed (A, C, D, E) are related to marketing execution and implementation, but they do not capture the essence of goal setting.

In a Marketing Context, Goal Setting Involves Setting Measurable __________