In which phase of the strategic marketing process does a firm obtain resources, design the marketing organization, develop schedules, and execute the marketing program?
A)planning phase
B)implementation phase
C)evaluation phase
D)strategic phase
E)tactics phase

Question

Quizplus · Accepted Answer

The implementation phase of the strategic marketing process involves obtaining resources, designing the marketing organization, developing schedules, and executing the marketing program. This is the phase where the planned strategies and tactics are put into action.

In Which Phase of the Strategic Marketing Process Does a Firm