The American Red Cross creates advertisements to encourage people to donate blood. After viewing one, Amanda decided to donate a pint of blood. After she did, Amanda felt happy that she had performed a good deed. Did an exchange occur in a marketing sense?
A)Yes, because the blood was donated to the Red Cross based on an advertisement, a marketing activity.
B)Yes, because the donated blood was exchanged for a feeling of satisfaction.
C)No, because the Red Cross is nonprofit organization.
D)No, because no money changed hands.
E)No, because the Red Cross, a service organization, did not provide Amanda with a product.

Question

Quizplus · Accepted Answer

An exchange in marketing occurs when something of value is given and received. Amanda donated blood and received a feeling of satisfaction in return, which constitutes an exchange.

The American Red Cross Creates Advertisements to Encourage People to Donate