For marketing to occur, there must be two or more parties with unsatisfied needs. Dr. Pepper Snapple Group distributes Country Time lemonade in cans through supermarkets at a price comparable to that of soft drinks. The most likely "second" party needed for marketing to occur would be
A)people who are nostalgic about childhood lemonade stands they had during hot summers.
B)people with a desire for a beverage other than soda or water.
C)product demonstrators who offer samples of Country Time lemonade to shoppers at local supermarkets.
D)a local distributor of alcoholic beverages.
E)a nutritionist promoting the benefits of fresh fruit in people's diets.

Question

Quizplus · Accepted Answer

The second party needed for marketing to occur in this scenario are people with a desire for a beverage other than soda or water. Dr. Pepper Snapple Group is targeting individuals who are looking for alternative drink options to quench their thirst. The nostalgia factor (A), product demonstrators (C), and a local distributor of alcoholic beverages (D) are not necessary for the basic marketing process to occur. A nutritionist promoting the benefits of fresh fruit (E) may play a role in the overall promotion of the product, but is not necessarily the second party needed for marketing to occur.

For Marketing to Occur, There Must Be Two or More