Kraft produces Lunchables,a prepackaged meal usually consisting of several crackers,small slices of meat,and small slices of cheese.Other items in the product line contain small bottles of Chiquita Strawberry Banana Fruit smoothie,Capri-Sun juice,or Kool-Aid.The box is bright yellow and the quantity of food contained within it is small.The target market for Kraft Lunchables is most likely
A)moms with school-age children who pack a simple healthy lunch for them.
B)businesspeople looking for a fulfilling breakfast at the office.
C)business travelers on the run.
D)teenagers who are hungry for an after-school snack.
E)baby boomers who are trying to lose weight.

Question

Quizplus · Accepted Answer

Although anyone can enjoy Lunchables,a target market is a specific group of potential consumers toward which an organization directs its marketing program.In this case,Lunchables' smaller portions and bright packaging are targeted toward moms with school-age children.

Kraft Produces Lunchables,a Prepackaged Meal Usually Consisting of Several Crackers,small