The marketing mix elements are called __________ because they are the responsibility of the marketing department in an organization.
A)uncontrollable forces
B)profitability factors
C)stakeholder value generators
D)target market segments
E)controllable factors

Question

Quizplus · Accepted Answer

The marketing mix elements (product, price, place, promotion) are controllable factors because they are determined and managed by the marketing department in an organization. The other options are incorrect: uncontrollable forces refer to external factors that a company cannot control, profitability factors are not specifically related to marketing, stakeholder value generators are broader than just marketing, and target market segments are not the same as marketing mix elements.

The Marketing Mix Elements Are Called __________ Because They Are