The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes for the old-fashioned products they market. Concern about the __________ element of the marketing mix would make them eager to be featured in an upcoming edition of Taste of Home magazine.

Question

Quizplus · Accepted Answer

The promotion element of the marketing mix refers to the methods used to communicate and promote the product to the target market. Being featured in Taste of Home magazine would provide valuable promotion for Old School Brand Authentic Antique Foods and help them reach their target audience.

The Owners of Old School Brand Authentic Antique Foods Researched