Customer value refers to
A)the need of a customer to receive the highest quality product at the lowest possible price.
B)the least expensive product that will provide it with most of the basic benefits.
C)a statement that, before product development begins, identifies (1) a well-defined target market; (2) specific customers' needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers.
D)the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.
E)the cluster of benefits that an organization promises customers to satisfy their needs.

Question

Quizplus · Accepted Answer

Customer value is the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price. This definition emphasizes the importance of providing a tailored set of benefits to specific groups of customers to meet their needs and wants. A focuses too much on price, B is too general, C describes a product development process, and E is too vague.

Customer Value Refers to