Which of the following statements about relationship marketing is most accurate?
A)Relationship marketing has a short-term focus: increasing profits for the firm.
B)Relationship marketing begins before and ends after the sale.
C)Relationship marketing occurs when there is a personal, ongoing relationship between an organization and its customers.
D)Very few companies today are engaged in relationship marketing.
E)The Internet has allowed marketers to establish more personal relationships with customers.

Question

Quizplus · Accepted Answer

Relationship marketing focuses on creating long-term relationships with customers, emphasizing ongoing engagement and interaction beyond individual transactions.

Which of the Following Statements About Relationship Marketing Is Most