The Hermitage, a famous Russian art museum, was suffering financial difficulties as the result of lost funding and a decline in tourists. The decrease in visitors was blamed on a lack of awareness of the treasures contained in the museum. The Hermitage's director used a strategic alliance with IBM to create a website where people view some of the wonders of the Hermitage in an online virtual tour. The hope is that this sampling of paintings, sculptures, artifacts, etc., will encourage visitors to make a trip to the Hermitage and spend enough money there to cover operational costs. The Hermitage is a(n) __________ that uses online virtual tours to market itself worldwide.

Question

Quizplus · Accepted Answer

The best choice is C - service, as the Hermitage museum is providing a service to potential visitors through their online virtual tour. A) good and B) idea are not appropriate choices, as they do not accurately capture what the Hermitage is providing. D) assembly does not make sense in this context, and E) charity does not accurately describe the Hermitage's situation or goals.

The Hermitage, a Famous Russian Art Museum, Was Suffering Financial