Robert was running low on cash and could not buy his textbook by the first day of class if the bookstore did not accept his credit card. Luckily, the bookstore accepted his VISA card, so the bookstore created __________ utility for Robert.
A)form
B)time
C)price
D)possession
E)place

Question

Quizplus · Accepted Answer

Possession utility refers to the value that a product or service provides by allowing the customer to take ownership or possession of the product. In this case, the acceptance of Robert's VISA card allowed him to possess the textbook despite being low on cash, thus creating possession utility for him.

Robert Was Running Low on Cash and Could Not Buy