The primary purpose of the Paradise Kitchens' company description section of the marketing plan was to
A) assure the investors of the company's financial health.
B) introduce all the members and key players in the organization.
C) describe the product's competition.
D) explain how the organization will be structured.
E) highlight the recent history and successes of the organization.

Question

Quizplus · Accepted Answer

The primary purpose of the company description section in a marketing plan is to provide an overview of the company, including its history and achievements, to give context and credibility to the business.

The Primary Purpose of the Paradise Kitchens' Company Description Section