Paradise Kitchens uses the following type face/font style choices: Customer Analysis (A-level: bold) and Customer Characteristics (B-level: bold/italics) to indicate that
A)Customer Characteristics and Customer Analysis are synonymous and can be used interchangeably.
B)Customer Analysis is a subcategory of Customer Characteristics.
C)Customer Analysis is the name of a secondary source and Customer Characteristics refers to internally collected primary data.
D)Customer Analysis is the formal marketing term and Customer Characteristics is the layman's term.
E)Customer Characteristics is a subcategory of Customer Analysis.

Question

Quizplus · Accepted Answer

The use of different type face/font style choices indicates that Customer Characteristics is a subcategory of Customer Analysis. The bold font for Customer Analysis signifies that it is the broader category and the bold/italics for Customer Characteristics shows that it is a specific subcategory within Customer Analysis.

Paradise Kitchens Uses the Following Type Face/font Style Choices: Customer