The two key elements of the customer analysis section of the Paradise Kitchens marketing plan are
A)customer characteristics plus health and nutrition concerns.
B)customer characteristics and target market demographics.
C)consumer demographics and geographical distribution.
D)consumer demographics and consumer psychographics.
E)consumer psychographics and consumer life style data.

Question

Quizplus · Accepted Answer

The two key elements of the Paradise Kitchens customer analysis are the customer characteristics section,which addresses the question,"Who are the customers for Paradise Kitchens' products?" The health and nutrition concerns section demonstrates the company's insights into a major trend that has a potentially large impact.

The Two Key Elements of the Customer Analysis Section of the Paradise