Which of the following statements regarding the appendices section of a marketing plan is most accurate?
A)An appendix is not necessary if the body of the marketing plan was properly written.
B)An appendix should never have more than one page for every seven in the marketing plan.
C)The nature and number of pages in an appendix should directly relate to the audience and its purpose.
D)It is best to include a variety of representations (graphs, tables, photographs, diagrams, etc.) rather than one single type (all graphs, all tables, etc.).
E)There is no need to label Appendices A, B, C, etc., unless each appendix represents an entirely different product, product line, or division.

Question

Quizplus · Accepted Answer

The nature and number of pages in an appendix should directly relate to the audience and its purpose. If the audience is an investor, for example, financial data and market research can be included. If the audience is a sales team, customer profiles and sales data can be included. The appendix should be tailored to provide the necessary supporting information for the specific audience and purpose.

Which of the Following Statements Regarding the Appendices Section of a Marketing