The dawn of the 60s brought a new clean-cut breed of rock star,thanks to American record companies' desires to increase profits.

Question

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This statement is true. American record companies wanted to appeal to a wider audience and increase profits, so they marketed and promoted a new clean-cut image for rock stars. This led to the rise of musicians like Elvis Presley, The Beach Boys, and The Beatles who had a more polished and wholesome image compared to previous generations of rock and roll musicians.

The Dawn of the 60s Brought a New Clean-Cut Breed