A magazine's _________ is the number of buyers guaranteed by a magazine.It is used to compute the cost of a magazine's advertisements.

Question

Quizplus · Accepted Answer

The rate base is the number of guaranteed buyers of a magazine, which is used to determine the cost of advertising. The primary audience refers to the target demographic of a magazine, the secondary audience refers to those who access the magazine through other means (such as a waiting room), and the summative audience and expanded basic audience are not commonly used terms in relation to magazine advertising.

A Magazine's _________ Is the Number of Buyers Guaranteed by a Magazine.It