In critical/cultural studies,just as in the functional approach to mass communication,the audience is considered passive.

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In critical/cultural studies, the audience is not considered passive as they are seen as active participants who construct their own meanings and interpretations of media messages. This approach emphasizes the importance of analyzing the power dynamics and social constructions embedded within media content and how audiences negotiate their relationships with media in various societal contexts.

In Critical/cultural Studies,just as in the Functional Approach to Mass