A coupon placed under the windshield wiper of your car offering "25% off a large pizza this week at Joe's Pizza Shop" is an example of ___________ advertising.
A) market
B) indirect action
C) direct action
D) promotional
E) primary demand
Correct Answer:
Verified
Q2: Tracking studies in advertising are designed to:
A)pretest
Q3: In an advertising agency,writers and art directors
Q4: Of the following media,which has the lowest
Q5: Which of the following is NOT one
Q6: Thanks to the Internet,new channels of advertising
Q8: In recent years,the advertising agency:
A)was dominated (in
Q9: The first medium allowing for truly national
Q10: An organization which specializes in the creation
Q11: An advertisement encouraging families to "take the
Q12: The social and media environment for advertisers
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