________ occurs when companies create messages that are so intriguing that consumers share them with others.
A) viral advertising
B) citizen hype
C) advertising-on-demand
D) ad identification
E) vertical mousetrap
Correct Answer:
Verified
Q9: The first medium allowing for truly national
Q10: An organization which specializes in the creation
Q11: An advertisement encouraging families to "take the
Q12: The social and media environment for advertisers
Q13: When the ad industry evaluates media,a medium's
Q15: Retail advertisers are also called _ advertisers.
A)national
B)vendor
C)franchise
D)local
E)consumer
Q16: Which of these phases of an advertising
Q17: Identifying the target audience is one goal
Q18: Positioning is most commonly considered during the
Q19: The media mix for business-to-business advertising:
A)differs from
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