When the ad industry evaluates media,a medium's ability to actually reach potential customers is its:
A) delivery
B) selectivity
C) reach
D) efficiency
E) frequency
Correct Answer:
Verified
Q8: In recent years,the advertising agency:
A)was dominated (in
Q9: The first medium allowing for truly national
Q10: An organization which specializes in the creation
Q11: An advertisement encouraging families to "take the
Q12: The social and media environment for advertisers
Q14: _ occurs when companies create messages that
Q15: Retail advertisers are also called _ advertisers.
A)national
B)vendor
C)franchise
D)local
E)consumer
Q16: Which of these phases of an advertising
Q17: Identifying the target audience is one goal
Q18: Positioning is most commonly considered during the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents