Of the following media,which has the lowest reach?
A) outdoor
B) direct mail
C) newspapers
D) magazines
E) radio
Correct Answer:
Verified
Q1: Advertising serves a(n)_ function in society.
A)marketing
B)educational
C)economic
D)social
E)all of
Q2: Tracking studies in advertising are designed to:
A)pretest
Q3: In an advertising agency,writers and art directors
Q5: Which of the following is NOT one
Q6: Thanks to the Internet,new channels of advertising
Q7: A coupon placed under the windshield wiper
Q8: In recent years,the advertising agency:
A)was dominated (in
Q9: The first medium allowing for truly national
Q10: An organization which specializes in the creation
Q11: An advertisement encouraging families to "take the
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