Which of these phases of an advertising campaign would happen last?
A) executing the campaign
B) buying space/time
C) producing the ads
D) translating the theme
E) selecting the main appeal/theme
Correct Answer:
Verified
Q11: An advertisement encouraging families to "take the
Q12: The social and media environment for advertisers
Q13: When the ad industry evaluates media,a medium's
Q14: _ occurs when companies create messages that
Q15: Retail advertisers are also called _ advertisers.
A)national
B)vendor
C)franchise
D)local
E)consumer
Q17: Identifying the target audience is one goal
Q18: Positioning is most commonly considered during the
Q19: The media mix for business-to-business advertising:
A)differs from
Q20: When compared to consumer advertising,business-to-business advertising
A)has a
Q21: Print ads use thumbnail sketches and rough
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