Positioning is most commonly considered during the _________ phase of an ad campaign.
A) choosing marketing strategy
B) buying space/time
C) producing the ads
D) translating the theme
E) selecting the main appeal/theme
Correct Answer:
Verified
Q13: When the ad industry evaluates media,a medium's
Q14: _ occurs when companies create messages that
Q15: Retail advertisers are also called _ advertisers.
A)national
B)vendor
C)franchise
D)local
E)consumer
Q16: Which of these phases of an advertising
Q17: Identifying the target audience is one goal
Q19: The media mix for business-to-business advertising:
A)differs from
Q20: When compared to consumer advertising,business-to-business advertising
A)has a
Q21: Print ads use thumbnail sketches and rough
Q22: Advertisements for restaurant supplies are business-to-business ads,while
Q23: Tropicana orange juice is an example of
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