Tracking studies in advertising are designed to:
A) pretest potential ad messages
B) identify characteristics of the target market
C) determine whether people understand certain ads
D) see how many people recall certain ads
E) none of these
Correct Answer:
Verified
Q1: Advertising serves a(n)_ function in society.
A)marketing
B)educational
C)economic
D)social
E)all of
Q3: In an advertising agency,writers and art directors
Q4: Of the following media,which has the lowest
Q5: Which of the following is NOT one
Q6: Thanks to the Internet,new channels of advertising
Q7: A coupon placed under the windshield wiper
Q8: In recent years,the advertising agency:
A)was dominated (in
Q9: The first medium allowing for truly national
Q10: An organization which specializes in the creation
Q11: An advertisement encouraging families to "take the
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