Companies that are trying to reach customers who use new technologies (such as the DVR and iPod)are exploring non-traditional forms of advertising.
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Verified
Q24: The account services department of an ad
Q25: Advertisers are developing electronic billboards and other
Q26: Because business-to-business ads aren't geared to the
Q27: Online banner ads don't generate a lot
Q28: According to Barbara Phillips,trade characters like the
Q30: Ad agencies always receive a 15 percent
Q31: Full service agencies actually create ads,whereas creative
Q32: Advertising is a relatively new phenomenon,dating back
Q33: On a typical ad campaign,before doing anything
Q34: Although business-to-business ads traditionally emphasize lengthy,detailed,and factual
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