Although the film industry considered TV's arrival unimportant at first,by the late 1940s the film industry:

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By the late 1940s, the film industry had become threatened by the popularity of television and as a result, they refused to advertise films on TV, didn't allow films to be shown on TV, and tried to bar their film stars from appearing on television in order to protect their profits and viewership.

Although the Film Industry Considered TV's Arrival Unimportant at First,by