Which of the following is a force behind the fractionalization or segmentation of the mass audience?
A)more media to choose from
B)time has become a scarce commodity
C)a switch from mass marketing to target marketing
D)all of these
E)none of these

Question

Quizplus · Accepted Answer

All of these factors contribute to the fractionalization or segmentation of the mass audience. With the rise of new media platforms, audiences have more options to choose from, which allows them to personalize their media consumption. Additionally, with the increasing pace of life, time has become a scarce commodity, which means that individuals have less time to watch or read content that does not interest them. Finally, a shift from mass marketing to target marketing has allowed advertisers to better reach specific audiences, which has contributed to the breakup of a mass audience.

Which of the Following Is a Force Behind the Fractionalization