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If a Firm Has a Required Rate of Return Equal

Question 89

Multiple Choice

If a firm has a required rate of return equal to the ROE


A) the firm can increase market price and P/E by retaining more earnings.
B) the firm can increase market price and P/E by increasing the growth rate.
C) the amount of earnings retained by the firm does not affect market price or the P/E.
D) A and B.
E) none of the above.

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