It is generally believed that within minutes of becoming aware that a crisis situation may exist,company officials must be prepared to issue an initial statement to the media and other key stakeholder groups.

Question

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It is important for company officials to issue an initial statement to the media and key stakeholders as soon as possible after becoming aware of a crisis situation. This helps to control the narrative and provide important information to those who may be affected by the crisis. Delaying the issuance of a statement can lead to speculation and rumor, which can further harm the company's reputation.

It Is Generally Believed That Within Minutes of Becoming Aware