
An aspect of pre-crisis planning is deciding on the appropriate communications strategy when a crisis hits. Which of the following statements concerning crisis communication is NOT true?
A) During pre-crisis planning, decisions on who will take charge of news conferences and who will handle ongoing daily communications is finalized.
B) A well-coordinated crisis communication plan helps avoid mixed messages.
C) Problems with communication during a crisis affect crisis response effectiveness.
D) The pre-crisis plan is put into action before the actual event of a crisis.
Correct Answer:
Verified
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