Which of the following statements concerning effective crisis communication is NOT true?
A) A potential problem is the seniority level of the person representing the organization.
B) Only top management should offer insight and/or solution alternatives as they the 'big picture' in mind.
C) Internally, everyone should know their role and how communication is to be handled.
D) It is important for everyone to be on the same page in communicating a unified message.
Correct Answer:
Verified
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