Sales promotion provides the selling aids for the marketing function and includes activities such as the preparation of point-of-purchase displays,contests,premiums,trade show exhibits,money-off offer,and coupons.
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Q44: Public relations includes the various methods of
Q50: Recruiting salespeople in foreign countries is less
Q55: Generally,management prefers global product standardization because:
A)There can
Q56: In spite of the advantages of global
Q57: The total product:
A)includes the accessories,after sales service,warranty
Q58: Marketers everywhere must:
A)price the products or services
Q61: According to the text,_ are the most
Q62: In general,the deeper the desired immediate market
Q63: Dissimilar cultural patterns generally necessitate changes in
Q64: Buyers of _ usually act on the
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