The product is the central focus of the marketing mix, but it is more than just a physical object. It also encompasses intangible features such as branding, packaging, and services. The product is not necessarily the result of economies of scale, and it does not always have to be a tangible good. Therefore, D is the best answer as it correctly captures the multi-faceted nature of a product in marketing.

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The Product Is

Question 52

Multiple Choice

The product is:

A) the central focus of the marketing mix.
B) more than a physical object.
C) the result of economies of scale.
D) the central focus of the marketing mix and more than a physical object.
E) is always a tangible good.

Correct Answer: