When formulating product strategies,international marketing managers must remember that they are selling:

Question

Quizplus · Accepted Answer

International marketing managers must remember that they are selling a total product, which includes not just the physical product, but also the packaging, branding, advertising, after-sales service, and all other aspects that contribute to the overall customer experience. This is particularly important in international markets where cultural differences, language barriers, and other factors can significantly impact how a product is perceived and consumed. Therefore, a total product perspective can help international marketing managers develop effective product strategies that take into account all the elements necessary to meet the needs and expectations of a diverse customer base in different markets.

When Formulating Product Strategies,international Marketing Managers Must Remember That They