Generally,as marketers go down the economic and social strata in each country,they will tend to find:

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As marketers go down the economic and social strata in each country, they are likely to find dissimilarities rather than similarities with respect to social and cultural values. This is because values and attitudes vary within a country based on factors such as income, education, and urbanization. Therefore, marketers need to have a deep understanding of the target audience's values and preferences to create effective marketing strategies.

Generally,as Marketers Go Down the Economic and Social Strata in Each