According to the text,a brand name has been pirated:
A) when a firm's brand name has been registered by another firm,which is employing it for its own product's name.
B) when it is registered by someone who hopes to profit by selling the name back to the originating firm.
C) if it is being used by sailors who are criminals.
D) when a firm's brand name is changed to suit the local sentiments.
E) when a firm's brand name has been registered by sister concern,and is employed as single broad name.
Correct Answer:
Verified
Q70: The promotional mix includes:
A)personal selling.
B)product design.
C)pricing.
D)presence of
Q71: According to the text,among the appealing factors
Q73: Services are generally less complex to market
Q74: In a code law country,a brand name
Q76: According to the text,among the appealing factors
Q77: Generally,_ products require greater modification to meet
Q78: All forms of communication between a firm
Q79: The need to change the color of
Q79: Whether to position a product as foreign
Q80: Because promotion both influences and is influenced
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents