Honda's "You meet the nicest people on a Honda" campaign appealed to Americans who used their motorcycles as pleasure vehicles,but in Brazil Honda stressed the use of the same motorcycles as basic transportation.This is an example of which promotional strategy?
A) same product-same message.
B) product adaptation-same message.
C) product adaptation-message adaptation.
D) different product for the same use-different message.
E) same product-different message.
Correct Answer:
Verified
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