The promotional mix includes:

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The promotional mix consists of advertising, sales promotion, and publicity. These are the main components used to build and maintain a brand's image and drive sales. Sales promotion includes activities such as contests, coupons, and samples, which are designed to encourage consumers to buy more products. Advertising is the use of paid media to reach a wider audience, while publicity involves the use of free media such as news stories to generate buzz and interest in the brand. Together, these three components form a comprehensive approach to marketing and promotion.

The Promotional Mix Includes