The segment approach to investigating markets requires that markets should include which of the following?

Question

Quizplus · Accepted Answer

The segment approach to investigating markets requires that markets should be both accessible and actionable, meaning they can be reached and effectively targeted with marketing efforts. Profitability is a desirable outcome of market segmentation, but it is not a requirement for defining a market segment. Therefore the option D is not the best choice. On the other hand, the option B only considers the criterion of actionability but does not take into account accessibility. Therefore, the best option is E, which encompasses both accessibility and actionability as necessary market segment criteria.

The Segment Approach to Investigating Markets Requires That Markets Should