The decisions to standardize product and equipment with which to make it and to tailor it to fit each national market are most likely to be made by:

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The decisions to standardize product and equipment are generally made by the international company (IC) headquarters. It is the responsibility of the IC headquarters to ensure that the products and equipment are standardized across different markets, and that they meet the needs and requirements of consumers in each market. The headquarters may also decide to tailor the product to fit each national market, based on local consumer preferences and cultural factors. However, the ultimate decision-making authority lies with the IC headquarters.

The Decisions to Standardize Product and Equipment with Which to Make