Firms with a _____ orientation focus on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
A) sales
B) production
C) market
D) customer
E) customer-benefit

Question

Quizplus · Accepted Answer

A production orientation is a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.

Firms with a _____ Orientation Focus on the Internal Capabilities