Colorado Silversmith creates and markets silver and turquoise jewelry,which it sells to retailers in the western United States.The company's management believes its retail customers will stock more jewelry if its salespeople use aggressive marketing techniques,so the company provides strong incentives for salespeople and promotional allowances to resellers to get distribution for its jewelry.In other words,the company has a _____ orientation.

Question

Quizplus · Accepted Answer

The sales orientation assumes aggressive sales techniques will sell more product,regardless of customer desires and needs.

Colorado Silversmith Creates and Markets Silver and Turquoise Jewelry,which It