To set corporate objectives,management must first:

Question

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Defining the firm's mission is the first step in setting corporate objectives because the mission statement provides a clear understanding of the company's purpose and direction. Without a mission, it is difficult to determine what objectives would be appropriate or relevant to the organization. Market research, segment selection, and quantification may come later in the process after the mission has been established. Talking to the head honchos may also be helpful, but it is not as essential as defining the mission.

To Set Corporate Objectives,management Must First